Top 10 Marketing Tips: No. 7 - Write Articles of Interest
Nothing new here, right? Well, not so fast. While authoring articles isn't a new technique, writing to demonstrate your expertise is still an effective marketing tool, if:
*It is topical and interesting (to your target audience)
*Easy to read (not legalize, unless you're marketing to other lawyers),
*Not too lengthy (short, succinct articles are better), and
*Published in a publication that your intended audience reads (whether general public or business/trade specific).
Obviously, the purpose is to show that you know your topic and, accordingly, be perceived as having the expertise to assist the reader with those legal issues.
Trackbacks (0)
Links to blogs that reference this article
Trackback URL
Post A Comment / Question
